Flat packs

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well, a bit like a toothbrush…

I have been asked to think about a special packaging to highlight and communicate the extreme slimness of two new digital watchmodels: the octagonal »flat screen« and the circular »flat coaster«.
These flat packs do match PUMA’s requirements of a more sustainable packaging – despite the usage of vac-formed plastic. They use natural recycled cardboard as a backcard, no red paint or any glossy varnishs, no additional warranty-leaflets and the two materials used here can easily be seperated and recycled.
for PUMA time, MYWA / 2011